The popularity of Brazillian Blowouts, also known as keratin treatments, has reached an all-time high. Many people swear by these treatments, which claim to leave hair soft, silky, and frizz-free. But, are we truly getting what we pay for? Let’s take a closer look behind the curtains and explore the dirty secrets of BriizCooling.
The Treatment’s Unknown Consequences
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While the benefits of keratin treatments are numerous, the process of administering them is shrouded in mystery. Few know what goes on in those Treatment Rooms. Those who have undergone the treatment report feeling a burning, stinging sensation, which can be quite intense. This sensation is often dismissed as a normal part of the process, but what’s really going on?
The infusion of harsh chemicals into the scalp and hair can cause lasting damage to an individual’s locks. Words from professionals in the industry reveal that many dermatologists and clinicians have witnessed allergic reactions, hair loss, and chemical burns resulting from these treatments. Are the benefits truly worth the unintended consequences?
The Dark Side of the Industry
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The keratin treatment industry is rife with unqualified practitioners, subpar equipment, and ingredients of uncertain quality. The Association of Professional Cosmetologists estimates that over 75 percent of all keratin treatments performed in the United States are done so by unlicensed, untrained, and uninsured “technicians.” This is a recipe for disaster.
Furthermore, many treatment products may contain hazardous ingredients, including formaldehyde, which can cause cancer. Formaldehyde is a known carcinogen, linked to increased risk of breast cancer, leukemia, and other health issues. Treatment products may also contain chemicals known to cause DNA damage, disfunction, and mutations.
It’s Time to Rethink the Treatment
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The keratin treatment trend may have captured our attention, but the secrets underlying the industry should be reason enough to pause. If you’ve undergone a keratin treatment and experienced adverse reactions, or are considering trying one, it’s time to rethink your approach. Instead of embracing the hype, take a closer look at the warnings from the medical community and the unknown risks associated with these treatments.
Rethinking the concept of the treatment might lead us to explore more natural, gentler hair care options that promote healthy, vibrant locks without the risks. There’s no denying that the quest for beautiful hair is a desirable one, but it should come with a healthy dose of caution. It’s
